Determining and examining the challenges of innovation and technology crowdfunding investors based on the importance-performance matrix
Quarterly Journal of Securities Exchange

Quarterly Journal of Securities Exchange

Determining and examining the challenges of innovation and technology crowdfunding investors based on the importance-performance matrix

Document Type : Original Article

Authors
1 Associate Professor, School of Business Management, School of Management, University of Tehran, Tehran, Iran.
2 Ph.D of Technology management, University of Tehran lecturer and managing director of University of Tehran Research and Technology Fund, Tehran, Iran.
3 Master's degree in Islamic Studies and Economics, Finance major, Imam Sadeq University, Tehran, Iran.
4 Master student in Islamic Studies and Financial Management, Imam Sadiq University, Tehran, Iran.
Abstract
Crowdfunding plays an important role as a new financing method, especially for technology and innovation companies. This method allows entrepreneurs and startups to develop and market their ideas and products by attracting capital from the public. The present study, focusing on investors in the financing field, seeks to identify challenges and problems and, in the next step, rank them. Through library studies, it was determined that there are 20 important indicators in this field. Then, based on the importance-performance analysis method, a questionnaire was designed and given to 24 active investors in this field. By examining the validity and reliability of the questionnaire, the desired indicators were confirmed, and by analyzing the questionnaires, it was determined that the threshold values of importance and performance were 3.702 and 3.246, respectively. By drawing the importance-performance matrix, it was determined that 4 indicators are in the first area, 5 indicators in the second area, 9 indicators in the third area, and 2 indicators in the fourth area. By ranking the indicators, it was determined that the creation of insurance to guarantee the principal of the capital has the first rank and the indicator of investment restrictions and criteria for legal investors has the last rank.
Keywords
Subjects

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