ارائه الگوی پایداری مالی در صنعت بانکداری در شرایط عدم اطمینان اقتصادی با رویکرد گراندد تئوری
فصلنامه بورس اوراق بهادار

فصلنامه بورس اوراق بهادار

ارائه الگوی پایداری مالی در صنعت بانکداری در شرایط عدم اطمینان اقتصادی با رویکرد گراندد تئوری

نوع مقاله : مقاله پژوهشی

نویسندگان
1 دانشجوی دکتری، گروه مالی(مهندسی مالی)، واﺣﺪ مراغه، داﻧﺸﮕﺎه آزاد اﺳﻼﻣﯽ،مراغه، ایران.
2 اﺳﺘﺎدﯾﺎر، ﮔﺮوه اقتصاد ، واﺣﺪ مراغه، داﻧﺸﮕﺎه آزاد اﺳﻼﻣﯽ، مراغه، ایران
3 دانشیار، گروه حسابداری، واحد بناب، دانشگاه آزاد اسلامی، بناب، ایران
چکیده
چکیده
این مقاله با هدف ارائه الگوی پایداری مالی در صنعت بانکداری در شرایط عدم اطمینان اقتصادی انجام گرفت. مقاله حاضر از نظر هدف، یک پژوهش کاربردی-توسعه‌ای است و از منظر روش گردآوری داده‌ها، یک پژوهش‌های پیمایشی-مقطعی است. برای دستیابی به هدف پژوهش از طرح آمیخته اکتشافی استفاده گردید. جامعه مشارکت‌کنندگان در بخش کیفی شامل مدیران و معاونین بانکی است. نمونه‌گیری به روش نمونه‌گیری نظری انجام شد و با 21 نفر به اشباع نظری دست پیدا شد. برای گردآوری داده‌ها از مصاحبه نیم‌ساختاریافته استفاده شد. مقوله‌های الگوی پایداری مالی با روش گراندد تئوری و با استفاده از نرم‌افزار Maxqda شناسایی شد. براساس الگوی پارادایمی پژوهش مشخص گردید شرایط علی شامل عوامل سازمانی، عوامل مشتری‌محوری و سیاست‌های مالی بر پدیده محوری شامل پایداری مالی بانکی تاثیر می‌گذارند. شرایط زمینه‌ای شامل مسئولیت اجتماعی صنعت بانکداری بستر لازم را فراهم آورده و به همراه شرایط مداخله‌گر شامل عدم اطمینان اقتصادی بر راهبردها و اقدامات شامل استراتژی پایداری بازاریابی تاثیر می‌گذارد. در نهایت استراتژی پایداری بازاریابی به پیامدهایی نظیر پایداری زیست‌محیطی، پایداری اقتصادی و پایداری اجتماعی منجر می‌شود.
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واژگان کلیدی: پایداری مالی، عدم اطمینان اقتصادی، صنعت بانکداری، گراندد تئوری
کلیدواژه‌ها

عنوان مقاله English

Presenting a model of financial stability in the banking industry under conditions of economic uncertainty with a grounded theory approach

نویسندگان English

mir jabbar gheiby 1
zohre khaje saeed 2
asgar Pakmaram 3
1 Ph.D. Student, Department of Financial Engineering, Maragheh Branch, Islamic Azad University, Maragheh, Iran.
2 Assistant Professor, Department of Economics, Maragheh Unit, Islamic Azad University, Maragheh, Iran
3 Associate Professor, Department of Accounting, Bonab Branch, Islamic Azad University, Bonab, Iran
چکیده English

Abstract
This article was done with the aim of presenting a model of financial stability in the banking industry under conditions of economic uncertainty. The current article is an applied-developmental research in terms of its purpose, and it is a survey-cross-sectional research from the point of view of the data collection method. A mixed exploratory design was used to achieve the goal of the research. The community of participants in the qualitative section includes bank managers and assistants. Sampling was done by theoretical sampling method and theoretical saturation was achieved with 21 people. A semi-structured interview was used to collect data. The categories of financial sustainability model were identified by grounded theory method and using Maxqda software. Based on the paradigm model of the research, it was determined that causal conditions including organizational factors, customer-oriented factors and financial policies affect the central phenomenon including bank financial stability. The background conditions including the social responsibility of the banking industry provide the necessary platform and together with the intervening conditions including economic uncertainty affect the strategies and measures including the marketing sustainability strategy. Finally, marketing sustainability strategy leads to consequences such as environmental sustainability, economic sustainability and social sustainability.
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Keywords: financial stability, economic uncertainty, banking industry, grounded theory

کلیدواژه‌ها English

financial stability
economic uncertainty
banking industry
grounded theory
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